Search Engine Marketing Strategist

Location:	Needham, Norfolk, Massachusetts, USA
Job Type:	Permanent
Posted:	14th Mar 2008
Closing Date:	17th Apr 2008
Posted By:	Human Capital Consultants
Details:
Search Engine Marketing Strategist Human Capital Consultants is a strategic professional services consulting organization serving industry leading clients across the United States. Our offerings include; Recruitment Process Outsourcing Corporate Recruitment Strategy Development and Consulting Corporate Recruitment Process Consulting, Implementation, and Improvement Contract and Project Recruitment and Candidate Sourcing Staffing Vendor Management Human Resources Process Outsourcing Human Resources Strategy Consulting and Augmentation Human Capital Management Services We offer proven, customizable, and matrix driven solutions for our clients' Recruitment, Human Capital Management, and Human Resource Consulting needs. Human Capital Consultants has the experience and bandwidth to provide clients a wide array of resources from a single Recruitment or HR Resource to an entire team dedicated to single or multi-location needs, including Strategic Engagement Planning and Management. For more information visit our web site Search Engine Marketing Strategist – Needham, MA Our client was recently ranked #66 on the prestigious Inc. 500 List of Fastest Growing Private Companies. They provide a Virtual Phone System that helps small businesses stay connected and sound more professional. Their employees are outstanding at what they do, and they expect nothing less from prospective candidates. They are looking for dynamic team players that set the bar high, and then surpass it. That means you must have a penchant for problem solving and an eye for detail. And it doesn't hurt to have a good sense of humor, too. Our client takes pride in being able to provide a lively and entrepreneurial work environment that will inspire you to innovate, create, and deliver superior products and services. There's never been a better time to join our client. Our client is seeking a dynamic Search Engine Marketing Strategist to run their in-house search function. The successful candidate will have SEM agency experience, have managed a large search spend budget, and have experience purchasing and managing paid search. Responsibilities include: Planning and developing search engine marketing campaigns for diverse online markets. Drive traffic and optimize online campaigns. Bid Management Campaign Set up and budget allocation Manage keyword portfolios on multiple search engine platforms. Implement and review creative as well as testing multiple creative ads in order to identify the most effective ad placement. Testing, tracking, monitoring, analyzing and reporting results. Recommending new strategies based on campaign results and market conditions. Qualifications: Minimum of 3 years of search engine marketing experience. BS/BA degree in marketing, communications or business. Experience managing and purchasing paid search (Google, Yahoo, MSN, etc.). Experience in AB or Multivariate/Landing page orientation. Experience managing large search spend budgets. Experience with bid management. Knowledge of ecommerce and internet-based business models. Experience evaluating creative messages, analyzing results and optimizing campaigns. Knowledge of Natural Search Engine Optimization strategies a plus. Excellent verbal and written communications skills. Candidate must have strong analytical skills, be detail oriented and a self-starter. Industry certification a plus. Interested and qualified candidates are invited to submit resumes to Mike Astringer by e-mail.

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