Online Marketing Manager

Location:	Bedford, Bedford, Middlesex, Massachusetts, USA
Job Type:	Permanent
Posted:	11th Mar 2008
Closing Date:	8th Apr 2008
Posted By:	Human Capital Consultants
Details:
Online Marketing Manager ONLINE MARKETING MANAGER Our client’s business is driven by a single goal: to give their clients direct access to the most powerful, proven customer contact solutions anywhere. Our client enables their customers to achieve ambitious customer contact goals while eliminating the need to invest in costly on-premise software and additional staff. Their client management organization adds value to every customer contact campaign with their industry-specific knowledge and comprehensive client management services built on a best practices approach. This individual will drive our client’s online marketing programs and initiatives. Specific responsibilities include: Manage content and design of corporate website. Implement web pages via HTML, CSS, and PHP and maintain site via proprietary CMS. Analyze web traffic, identify trends, and make recommendations for site improvements based on analysis. Drive search engine optimization program to increase organic rankings and drive quality traffic to web site. Create, deploy, and manage online marketing programs and materials including webinars, banner and tile ads, electronic newsletters, whitepaper sponsorships, and HTML e-mails. Manage e-mail communications via third-party service provider. Maintain corporate e-mail distribution lists and generate reports that include key e-mail tracking metrics. Track all marketing campaigns in salesforce.com and compile reports that demonstrate ROI of various marketing programs. Qualifications: Minimum 5 years online marketing experience BS or BA required Experience with CMS systems, webinar applications, email distribution systems, analytical programs and SEO software Understanding of current web development techniques and the ability to ensure the use of best practices in the development of all online materials Exceptional project management and organizational skills with a keen attention to detail Self-starter with ability to take ownership of projects and drive to completion Experience in agency/vendor management Strong verbal and written communication skills Technical Skills: Languages: HTML, CSS, PHP, SQL, JavaScript Applications: Photoshop, Illustrator, DreamWeaver, Excel Knowledge of Salesforce.com a strong plus Knowledge of Lyris a plus Interested and qualified candidates should submit resumes to Mike Astringer by e-mail

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